Started off as:
Organic Raw Chocolate
We provided:
Branding
Packaging
Web Design
Social Media Campaign
Marketing Strategy
Ended up as:
A luxury micro-chocolate brand with "yum"
Rawmio was an existing brand for Chicago-based Windy City Organics, but they needed a logo and packaging that properly reflected the premium quality of their product. We provided them with a look that feels luxurious with chocolate swirls, gold ink, and vintage type styles, mixed together in a complex and detailed design that still remains clear and organized on the shelf. The chocolate-colored swirls and type on a cream colored background give this brand a decadent and rich feel as well.
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Patterns
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Icon Design
We designed patterns and an icon system that is used throughout the branding that unite all the elements together.
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Packaging
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Our pastel-based color coding system for each flavor works across multiple product lines and keeps the product feeling friendly and fancy at the same time.
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So far we've designed over two dozen products across eight different chocolate categories, and the brand continues to successfully grow into retail and beyond.
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